Tuesday, 22 April 2008
The issues / debates surrounding your technology - new media technology
The new technology has not created a new form of media; it has simply modernized it and improved the form. The technology has expanded the form of the media and made it more available. This has now made this media form a more reliable and accessible form of media. The increased channels and interactive option allows more advertising and marketing to go in this form of media.
The Future - what will happen
The future is variable for this technology. As technology is always improving the digital signal will be replaced one day. However there are other variables effecting the future. For example, there maybe portable TV’s, in mobile phones or something similar, the distribution maybe very different in years to come. However, the technology will always improve, so I would expect more channels made available in the future, with more HD available channels.
Wednesday, 26 March 2008
How has digital technology changed the film industry?
Production - Digital technology has changed the way films are shot, mainly with the use of special effects. The illusions used in the film, television, and entertainment industries to simulate the imagined events in a story. Another technology is CGI ‘Computer Generated Imagery. CGI is the application of computer graphics to special effects. CGI is used for visual effects. As this makes the scenes more controllable, for example, instead of using thousands of extras in a scene, it would be simpler and easier to control using CGI.
Distribution - There are many new technologies that now effect the distribution of films. People can now view films on portable devices anywhere in the world. Films can be uploaded onto small devices and watched at the user’s discretion. The use of internet has now made it easier to view films, both legally and illegally. The public can pay for films and download them or have them delivered. There is also the opportunity to download pirate copies illegally, free of cost. The cinema is still a major market, it is the most popular way o see a new film, prices are rising, but the public is still choosing to use the cinema.
Exhibition - Digital technologies have changed the exhibition and popularity of film, especially special effects. Special effects have created a new motive for audiences to go and view films because of their special effects and extensive use of CGI. For example, King Kong was a popular film because of the publicised special effects and how the film revolved around it. Digital technology has also helped exhibition of the film industry because it has allowed film producers and directors to make bigger and better films with more scenes that create visceral pleasure for the audience.
Distribution - There are many new technologies that now effect the distribution of films. People can now view films on portable devices anywhere in the world. Films can be uploaded onto small devices and watched at the user’s discretion. The use of internet has now made it easier to view films, both legally and illegally. The public can pay for films and download them or have them delivered. There is also the opportunity to download pirate copies illegally, free of cost. The cinema is still a major market, it is the most popular way o see a new film, prices are rising, but the public is still choosing to use the cinema.
Exhibition - Digital technologies have changed the exhibition and popularity of film, especially special effects. Special effects have created a new motive for audiences to go and view films because of their special effects and extensive use of CGI. For example, King Kong was a popular film because of the publicised special effects and how the film revolved around it. Digital technology has also helped exhibition of the film industry because it has allowed film producers and directors to make bigger and better films with more scenes that create visceral pleasure for the audience.
Monday, 10 March 2008
The State of the Fourth Estate
What is 'the Fourth Estate'?
The fourth estate is the press; it was the most important estate. It acted as a check on abuses of power by the other three estates, by holding them accountable to the electorate and providing information to ensure democracy is allowed to operate efficiently.
Is new media technology responsible for the decline in newspapers?
Yes it is, with new media technology, there are easier ways and cheaper ways to read the papers and the information they give. Such as the internet, people can go onto the internet form anywhere and read papers online, which is free of charge. As well as 24 hour news TV, which constantly.
What does it mean "maybe the internet is already the cyberspace of the fourth estate"?
It is said the internet is now the main power in media technology, providing us with whatever we want whenever we want it. This means that although the internet has caused the decline in newspapers by providing faster, cheaper access (anywhere in the world) to stories developing around the world, the original purpose of the fourth estate can still be carried out by these new media technologies.
The fourth estate is the press; it was the most important estate. It acted as a check on abuses of power by the other three estates, by holding them accountable to the electorate and providing information to ensure democracy is allowed to operate efficiently.
Is new media technology responsible for the decline in newspapers?
Yes it is, with new media technology, there are easier ways and cheaper ways to read the papers and the information they give. Such as the internet, people can go onto the internet form anywhere and read papers online, which is free of charge. As well as 24 hour news TV, which constantly.
What does it mean "maybe the internet is already the cyberspace of the fourth estate"?
It is said the internet is now the main power in media technology, providing us with whatever we want whenever we want it. This means that although the internet has caused the decline in newspapers by providing faster, cheaper access (anywhere in the world) to stories developing around the world, the original purpose of the fourth estate can still be carried out by these new media technologies.
Tuesday, 12 February 2008
Evaluation of the course so far
I am very happy with my final coursework grade, as this was what I was originally hoping for. My strengths at this time of the year are more with the designing and ideas side of media. (i.e. the coursework). I feel that I need more practice in analysing the video scenes, as I feel I do not use enough detail or write enough for the analysis. This will need to be improved by the final exam.
Friday, 1 February 2008
O2 wins Apple iPhone deal - at a hefty price
The UK's four main networks are O2, Orange, T-Mobile and Vodafone. All of them, at one stage, believed they had an exclusive deal for the British market
Mobile operator O2 is preparing to unveil Apple's much anticipated iPhone in the UK tomorrow. But serious questions are being raised in the City about how much ground it has had to give away to Apple in order to clinch the deal.
The UK's largest mobile operator came from behind at the last minute to seal an agreement with Steve Jobs, Apple's chief executive, to market the iPhone in the UK, but one other operator described the deal as "madly money-losing".
O2 is understood to have agreed a margin on the retail price - to be confirmed tomorrow - but will return to Apple as much as 40% of any revenues it makes from customers' use of the device.
Out of O2's share also comes a commission and further revenue share with Carphone Warehouse, which is understood to have secured the right to be the sole independent retailer of the device on behalf of O2.
Carphone appears to have been drafted in because of Apple's fears that O2 did not have a big enough presence in the UK even with its sizeable store portfolio which was enlarged by last year's acquisition of The Link stores.
The rush to secure an exclusive iPhone deal has also been called into question by the arrival of the iPod Touch device, which does everything the iPhone does except make phone calls. This was not expected by any of the operators involved in negotiations with Apple over the phone.
The current generation iPhone cannot receive music from the iTunes store over the air and is expected to appeal mostly to existing iPod users who want to upgrade their device and have been "wowed" by the touch screen on the iPhone. The iPod Touch, however, has that touch screen and twice the capacity of the iPhone. It can also connect to the internet using short-range Wi-Fi technology.
Mobile operator O2 is preparing to unveil Apple's much anticipated iPhone in the UK tomorrow. But serious questions are being raised in the City about how much ground it has had to give away to Apple in order to clinch the deal.
The UK's largest mobile operator came from behind at the last minute to seal an agreement with Steve Jobs, Apple's chief executive, to market the iPhone in the UK, but one other operator described the deal as "madly money-losing".
O2 is understood to have agreed a margin on the retail price - to be confirmed tomorrow - but will return to Apple as much as 40% of any revenues it makes from customers' use of the device.
Out of O2's share also comes a commission and further revenue share with Carphone Warehouse, which is understood to have secured the right to be the sole independent retailer of the device on behalf of O2.
Carphone appears to have been drafted in because of Apple's fears that O2 did not have a big enough presence in the UK even with its sizeable store portfolio which was enlarged by last year's acquisition of The Link stores.
The rush to secure an exclusive iPhone deal has also been called into question by the arrival of the iPod Touch device, which does everything the iPhone does except make phone calls. This was not expected by any of the operators involved in negotiations with Apple over the phone.
The current generation iPhone cannot receive music from the iTunes store over the air and is expected to appeal mostly to existing iPod users who want to upgrade their device and have been "wowed" by the touch screen on the iPhone. The iPod Touch, however, has that touch screen and twice the capacity of the iPhone. It can also connect to the internet using short-range Wi-Fi technology.
Monday, 28 January 2008
Copying music legally in the digital age
Owners of digital music players will be acting lawfully when they transfer music from their computer to a digital player or copy a CD for their own use, under proposed amendments to bring copyright law into the digital age.
· Consumers, who have been technically breaking the Copyright, Designs and Patents Act 1988 by copying tracks from CDs to their PC or digital player, or making an extra copy to play in the car, will now be able to do so for private use. Record labels accept that consumers should not be punished for shifting music from one format to another.
· The minister for intellectual property, Lord Triesman, said: "In an increasingly digital world we need to be sure that our copyright system keeps up with the times and works effectively. This consultation explores where the boundaries lie between strong protection for rights-holders and appropriate levels of access for users." Last year's Gowers review of intellectual property recommended the law be relaxed to reflect the march of technology, but also suggested that punishments for large scale piracy be toughened.
· The proposals suggest a new exemption for parodies of copyrighted works, while changes for libraries would allow for the copying of broadcasts for preservation purposes. Consumers would not be allowed to sell or give away the original once they had copied it.
· The National Consumer Council's director of policy, Jill Johnstone, said the current situation was "confusing for consumers and it brings the law into disrepute". She said the council supported the changes, but said they needed to be easily understood by consumers. Geoff Taylor, chief executive of the music industry trade body the BPI, said: "We look forward to working with government throughout the consultation; the key thing for us is that any changes to the law achieve the stated aim of clarifying the law for consumers, while not doing harm to rights-holders."
· British Music Rights, which represents composers and songwriters, said any changes to the law must be "tightly drawn". Legal experts said it made sense to tidy up a law that had been proved impractical and unworkable, but said it could have harmful consequences for a record industry that has been brought to its knees by digital piracy in recent years.
· Consumers, who have been technically breaking the Copyright, Designs and Patents Act 1988 by copying tracks from CDs to their PC or digital player, or making an extra copy to play in the car, will now be able to do so for private use. Record labels accept that consumers should not be punished for shifting music from one format to another.
· The minister for intellectual property, Lord Triesman, said: "In an increasingly digital world we need to be sure that our copyright system keeps up with the times and works effectively. This consultation explores where the boundaries lie between strong protection for rights-holders and appropriate levels of access for users." Last year's Gowers review of intellectual property recommended the law be relaxed to reflect the march of technology, but also suggested that punishments for large scale piracy be toughened.
· The proposals suggest a new exemption for parodies of copyrighted works, while changes for libraries would allow for the copying of broadcasts for preservation purposes. Consumers would not be allowed to sell or give away the original once they had copied it.
· The National Consumer Council's director of policy, Jill Johnstone, said the current situation was "confusing for consumers and it brings the law into disrepute". She said the council supported the changes, but said they needed to be easily understood by consumers. Geoff Taylor, chief executive of the music industry trade body the BPI, said: "We look forward to working with government throughout the consultation; the key thing for us is that any changes to the law achieve the stated aim of clarifying the law for consumers, while not doing harm to rights-holders."
· British Music Rights, which represents composers and songwriters, said any changes to the law must be "tightly drawn". Legal experts said it made sense to tidy up a law that had been proved impractical and unworkable, but said it could have harmful consequences for a record industry that has been brought to its knees by digital piracy in recent years.
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