The audience experience – advantages

This form of media is a huge market, with nearly every household containing at least one TV, with many containg more. As it efects such a large amount of people, there are many advantages from the switchover that all consumers will gain. The quality and choice will improve greatly. The choice, is the channels offered to the consumers, and due to the switchover this choice will expand massively. The quality is the quality of the picture received. Due to the change in technology, from analogue to digital, it allows a better picture to be received by TV owners. The interactivity will also be improved due to the switch, the interactive button (not used on traditional tv) will be available for the consumer to use. This gives them a wider choice in what to watch, for example, the different football games.