Key terms

Digitality:
New way of encoding information in a series of 0’s and 1’s. How a computer works, electrical pulse on / off. Huge amount of info delt with when in this code

Interactivity:
New ways of streaming info, compressed. So can go through the air, for satellite. Through ‘isdn’ cable, broadband. Telephone cables and cable cable system. The way its compressed means more width is given. Before only able to send one pulse down one wire. Now multiple strands of info can be sent via one feed.
Can interact with it, feed that goes both ways.

Hypertextuality:
Organisation in text. No longer linear (ABC). Can access it anyway you like (jump from A to C). Able to jump from one text to another.

Dispersal:
Sharing size of market. Produces target users.

Vertuality:
Iconography, how it’s read. Real representation.

Convergence:
New technologies are converging. For example, the mobile phone can access the web, and the mp3 players can store and view photos. The size to data comparison is improving. Things are getting smaller but holding more data.

Other areas:
Audience:
How do audience use it? Why do they use it? Who use it?

Regulation and control:
Who owns the product? How is it controlled, and used.